Look around and you see them everywhere. Brand collaborations have been on the rise in the past decade, but in fact they’ve been around for much longer. Think about Nike Air Jordans, or the fact that James Bond has driven an Aston Martin in every 007 film for the last 50 years. These big-name collaborations are now so intuitive that they seem natural. When we take a step back, though, we can see why they work so well.

You may have noticed them popping up on your various screens. Helpful, friendly, anonymous friends that have answers to all your questions (sometimes, before you even ask) at their digital fingertips. They’re fast becoming the impeccable butlers to our online/brand experience (kind of like a younger, cooler Jeeves). Welcome to the age of the Chatbot.

You know when you meet those people who are so grounded and real, yet interesting, that they’re a pleasure to be around? They engage in meaningful conversations. They know what they care about and live accordingly. They’re the kind of people you invite into your life time and time again, because each interaction deepens your understanding of them, a reveal of another layer.

Understanding the customer journey is one of the foundational principles of marketing. Why? Because it helps you to understand how to structure your marketing strategy and messaging so that your activity is meaningful and so your messaging connects and converts your audience.

Let’s unpack this as the customer journey and truly understanding the role your brand plays throughout this journey is going to be key to your success.

As a small business owner, it's hard to know where to focus your time and energy when it comes to marketing, especially when you’re considering the vast and complex land of Email Marketing.

Often, not knowing where to start and how to build out a successful Email Marketing strategy means it just simply doesn’t get off the ground and you’re left feeling frustrated, overwhelmed and defeated…

The Business Model Canvas is the go-to-guide for small business owners wanting to build a successful business model with ease.

Do you know what successful businesses have in common? They have a really strong value proposition [think what they offer] and understanding of their audience. They also know how their business is going to generate money.