Strategic Marketing Mentorship
An ongoing mentoring partnership for founders, professionals and business leaders who want clearer direction, stronger marketing decisions and more intentional growth.
Strategic marketing support works differently when there’s space for ongoing conversation, refinement and perspective over time.
Hello there.
Over the past two decades, I’ve worked across agencies, corporate brands, consulting and my own businesses.
What I’ve learned is that many people don’t actually need more marketing advice. They need space to think clearly, ask better questions and focus on what will genuinely move the business forward.
That’s the role I tend to play through this work.
Part mentor, part strategist, part sounding board.
Someone in your corner as you navigate growth, visibility and the ongoing demands of marketing a business in a constantly changing landscape.
This may be the right fit if:
You want ongoing strategic support, not just a one-off session
You’re looking for more clarity and consistency in your marketing
You’re tired of reactive decision-making and scattered marketing efforts
You want support refining your positioning, visibility or content direction
You value thoughtful strategy over quick fixes and trends
You’re building something with depth and want your marketing to reflect that
“Her sharp design eye, paired with expert strategic insight, consistently elevates our brand.
Tyneal is refreshingly collaborative, always working from a ‘we’ mindset, which makes partnering with her effortless and energising. Her sharp design eye, paired with expert strategic insight, consistently elevates our brand. Ethical, engaged, and easy to work with - Tyneal is an absolute asset and a total joy to create with.
— Scott Dutton, Fighting Fair
I understand the weight of building something meaningful.
Having built businesses myself, I understand how much responsibility founders and leaders carry behind the scenes.
There’s often pressure to keep momentum moving while making constant decisions about visibility, growth and where to focus next. Over time, that can become difficult to navigate alone.
That’s why this mentorship is designed as an ongoing partnership.
Not simply to offer advice when things feel uncertain, but to provide steady strategic support as your business evolves and your marketing grows alongside it.
How the mentorship works
This is a personalised mentoring partnership tailored to your business, goals and stage of growth.
Together, we work through the areas that matter most, whether that’s refining your positioning, strengthening your marketing strategy, improving visibility or creating more consistency in the way you show up.
The focus is not simply on creating more marketing.
It’s on helping you make clearer decisions and build momentum in a way that feels sustainable over time.
Each mentorship partnership is tailored to the individual, but support is designed to help you build clearer marketing direction, stronger decision-making and more sustainable momentum over time.
What’s included
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A strategic onboarding process designed to help clarify your goals, current challenges and where your business is heading next.
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Support refining your marketing direction, priorities and visibility strategy in a way that feels aligned and commercially realistic.
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Ongoing strategic conversations to help you navigate decisions, refine ideas and stay accountable to the work that matters most.
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Continued support between sessions via email or WhatsApp for feedback, guidance and ongoing momentum.
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Access to practical templates, strategic frameworks and tailored recommendations to support implementation and clearer decision-making.
Meet your mentor
Hi, I’m Tyneal Alexander, founder of Ritual Consulting.
I’ve spent close to two decades working across agencies, corporate brands, consulting and my own businesses, helping brands strengthen the way they communicate, position themselves and grow.
Over the years, my work has evolved beyond traditional marketing support into something more strategic and relational.
Today, I work closely with founders, professionals and business leaders who want experienced guidance as they navigate visibility, growth and the ongoing demands of marketing a business in a constantly evolving landscape.
My approach blends strategic thinking with practical experience, helping clients simplify complexity, make clearer decisions and build marketing that feels aligned with where they’re heading next.
This mentorship is designed to provide ongoing support, accountability and perspective over time — not just another strategy session or quick fix.
The investment
Meaningful marketing change takes time.
This mentorship is designed as an ongoing partnership rather than a once-off engagement, giving us the space to build clarity, implement strategically and create momentum that compounds over time.
Strategic onboarding and planning sessionOngoing monthly mentoring and strategy sessions
Direct access via email and WhatsApp between sessions
Tailored strategic guidance aligned to your business goals
Support refining marketing direction, visibility and positioning
Accountability and ongoing strategic perspective
Access to practical resources, tools and frameworks
Most clients work with me for 4–6 months.
FAQs:
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The program is for business owners, founders, or freelancers who want to gain more confidence in their marketing and develop a clear, actionable strategy with the support of an experienced marketing mentor. Whether you’re looking to DIY your marketing or better manage your outsourced efforts, this program will give you the tools and guidance you need to take your business to the next level.
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Before we start, you’ll need to complete an online questionnaire which will be provided to you. This will help Tyneal to understand your business goals and current marketing efforts and means you’ll be able to hit the ground running.
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The Initial Planning Session can be run in person either at Ritual’s office in Byron Bay or at a suitable venue in the Northern Rivers. Otherwise, the Planning session will be conducted via Zoom. The fortnightly 1 hour sessions will be held online via Zoom.
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Once you apply, we’ll review your information and schedule an initial chat over Zoom to discuss your goals and see if we’re a good fit. After that, we’ll confirm your spot and send you a Questionnaire to complete, along with a meeting time to schedule your first Planning Session with Tyneal Alexander.
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The program is designed for fortnightly sessions, but if you feel weekly sessions would be more beneficial, we can discuss tailoring it to meet your needs. Contact Tyneal on tyneal@ritualconsulting.com.au to discuss tailoring the plan to your specific needs.
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Yes, if you’d like your team involved, we can accommodate this. We can arrange for team participation in the sessions to ensure everyone is aligned and on the same page with the marketing strategy. Please mention this in your initial meeting with Tyneal after you complete your Application online.
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If you’re unable to attend the Initial Planning Session or subsequent fortnightly sessions, you will be able to reschedule your session to another time. 48 hours notice via email is required to reschedule meetings. The Program commitment is 12 weeks. If you’d like to exit the program within the agreed timeframe, this will be granted at the Founders discretion. Please email hello@ritualconsulting.com.au for further information or to early cancel from the Program.
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Yes, of course. You can contact Tyneal Alexander directly via email: tyneal@ritualconsulting.com.au and she will happily answer any of your questions.
Looking for ongoing strategic support?
If you’re looking for a more thoughtful, long-term approach to marketing and business growth, I’d love to hear more about what you’re building.