Looking for something deeper?Marketing Mentor Program
A strategic mentoring engagement for founders and business leaders who are serious about their marketing.
This isn’t your standard A-B exchange to launch a product or push a sales page live. This could be the ride that changes the way you think about and make every marketing decision going forward. Strap in friends, for marketing-flavoured personal and business transformation.
Hello there.
I built the Marketing Mentor Program for business owners and leaders who know marketing matters, but are frustrated by the gap between knowing that and actually making it work consistently.
This isn’t a course or a template. It’s a working relationship. Over the course of the program, we build a clear marketing direction for your business and I stay in your corner while you execute it.
With over 15 years of marketing experience across brand strategy, campaigns and growth, I bring sharp thinking and genuine investment to every client I work with.
Tyneal
Founder, Ritual Consulting
Hands up if:
You want to be more visible and proactive with your marketing, but don’t know how
You’re great at doing the work, but feel awkward and cringey with the idea of ‘selling’ it
You know what you need to do (even partially) but are not sure how to get there
You’re ready to go beyond surface-level solutions to develop new marketing mindsets, habits & systems
You want to share your passion and expertise in a way that feels authentic and powerful
You’re feeling overwhelmed and unsure about which marketing activity to focus your attention on
“Her sharp design eye, paired with expert strategic insight, consistently elevates our brand.
Tyneal is refreshingly collaborative, always working from a ‘we’ mindset, which makes partnering with her effortless and energising. Her sharp design eye, paired with expert strategic insight, consistently elevates our brand. Ethical, engaged, and easy to work with - Tyneal is an absolute asset and a total joy to create with.
— Scott Dutton, Fighting Fair
I’ve Been Where You Are – And I Know How It Feels
As a business owner, it’s easy to second-guess your decisions, feel unsure about your next steps, or struggle with motivation when things get overwhelming. I’ve been there too. I’ve faced the uncertainty, the burnout, and the frustration of trying to do it all without the right systems or guidance.
That’s exactly why I created the Marketing Mentor Program, to offer the support and accountability I wish I had when I was starting out. I want to help you make smarter, more confident marketing decisions so you can stop second-guessing yourself and start seeing real, sustainable growth in your business.
Introducing the Marketing Mentor Program
Here is the marketing container you’ve been waiting for. An inspiring and supportive space to develop and test out tailor-made marketing processes and approaches. Over 12 weeks, you’ll repeat, refine, iterate, and embed new skills and mindsets to make marketing your business practical, powerful and personal.
How we get there
Our Roadmap to Transformation
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Before we meet, you’ll complete an intake questionnaire that gives me a detailed picture of your business, your marketing history and where you want to go. I’ll also do my own research on your brand so we hit the ground running from day one.
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We kick off with a focused 3-hour working session. This is where we map your marketing direction, define clear outcomes and build an action plan that’s specific to your business. This is strategic work, not a meet-and-greet.
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Each month, we meet for a dedicated 1-hour session to review progress, work through what’s come up and sharpen your next moves. This is your time to think out loud with someone who knows your business well and isn’t afraid to challenge your thinking.
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Between sessions, you have direct access to me via email and WhatsApp. Whether you need a quick gut-check, a second opinion or help working through something before you act, I’m available throughout the program.
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You’ll have access to the full library of templates, frameworks and tools I’ve built and refined over 15 years, including customer persona templates, marketing calendars, campaign toolkits, reporting frameworks, design briefs and more.
What you’ll get.
A clear and actionable marketing plan tailored to your business.
A marketing plan that’s specific, focused and built around your actual business, not a generic framework.
Sharper decision-making and the confidence to back your marketing instincts.
A clear growth strategy you can execute now and adapt as your business evolves.
Consistent accountability that keeps you from deprioritising the work that matters.
A thinking partner who knows your business, challenges your assumptions and genuinely wants to see you succeed.
MEET YOUR MENTORTyneal Alexander
With over 15 years of hands-on marketing experience, I work with founders and business owners who are ready to get serious about their marketing.
I’ve worked across brand strategy, campaign development and business growth — and I’ve sat in the same seat many of my clients are in now, balancing big ambitions with real constraints.
The Marketing Mentor Program reflects everything I know about what actually works: clear strategy, honest accountability and consistent execution.
Tyneal x
ritualconsulting.com.au | @ritualconsulting
This is Your Season of Change
THE INVESTMENT
Includes:
3-hour opening workshop and planning session
Monthly 1-hour strategy sessions
Unlimited direct access via email and WhatsApp
Full access to templates, tools and resources
6-month program — minimum 3-month commitment
A minimum 3-month commitment is required.
Most clients stay for the full 6 months.
FAQs:
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The program is for business owners, founders, or freelancers who want to gain more confidence in their marketing and develop a clear, actionable strategy with the support of an experienced marketing mentor. Whether you’re looking to DIY your marketing or better manage your outsourced efforts, this program will give you the tools and guidance you need to take your business to the next level.
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Before we start, you’ll need to complete an online questionnaire which will be provided to you. This will help Tyneal to understand your business goals and current marketing efforts and means you’ll be able to hit the ground running.
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The Initial Planning Session can be run in person either at Ritual’s office in Byron Bay or at a suitable venue in the Northern Rivers. Otherwise, the Planning session will be conducted via Zoom. The fortnightly 1 hour sessions will be held online via Zoom.
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Once you apply, we’ll review your information and schedule an initial chat over Zoom to discuss your goals and see if we’re a good fit. After that, we’ll confirm your spot and send you a Questionnaire to complete, along with a meeting time to schedule your first Planning Session with Tyneal Alexander.
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The program is designed for fortnightly sessions, but if you feel weekly sessions would be more beneficial, we can discuss tailoring it to meet your needs. Contact Tyneal on tyneal@ritualconsulting.com.au to discuss tailoring the plan to your specific needs.
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Yes, if you’d like your team involved, we can accommodate this. We can arrange for team participation in the sessions to ensure everyone is aligned and on the same page with the marketing strategy. Please mention this in your initial meeting with Tyneal after you complete your Application online.
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If you’re unable to attend the Initial Planning Session or subsequent fortnightly sessions, you will be able to reschedule your session to another time. 48 hours notice via email is required to reschedule meetings. The Program commitment is 12 weeks. If you’d like to exit the program within the agreed timeframe, this will be granted at the Founders discretion. Please email hello@ritualconsulting.com.au for further information or to early cancel from the Program.
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Yes, of course. You can contact Tyneal Alexander directly via email: tyneal@ritualconsulting.com.au and she will happily answer any of your questions.
Have a question?
Book a chat with Tyneal Alexander to found out more.